Durex’s brand values have always been a light-hearted and safe way of approaching sex. They’ve recognised the importance of being casual around global discourses about sex and we wanted to reflect this in our own short stories that we created for the brand. In terms of context, we wanted to create four short stories that… Continue reading Film Rationale
Author: Lisha Meng
Fandom, Sharing Knowledge with Someone Like You
Fandom is a website for fans’ communities to share their knowledge of fictional worlds with others and fans can find information about games, anime, movies and TV. Basically, fandom is similar to Wikipedia, but it also has a function like a news platform that shares videos associated with games, anime, movies and TV. The commons… Continue reading Fandom, Sharing Knowledge with Someone Like You
Hilarious Short Animation: A New Form of Branded Content in South Korea
Due to the rapid development of digital marketing and branding, a great number of new forms of marketing emerge and converge with media. There is a recently new form of branded content in South Korea, which is hilarious short animation. What is Hilarious Short Animation? The hilarious short animation is using an ironic way to… Continue reading Hilarious Short Animation: A New Form of Branded Content in South Korea
Super Mario Maker 2, a UGC marketing tool rather than a simple game
Nowadays, it is common to see a large amount of user-generated content (UGC) of games on social platforms. The UGC content has a positive influence on promoting games, increasing and maintaining engaging interaction with players. Nintendo released a game called Super Mario Maker 2 in 2019, which has a level-creation system. This level-creation system provides… Continue reading Super Mario Maker 2, a UGC marketing tool rather than a simple game
Are International Women’s Day Campaigns Really for Women? Or Not?
There are numerous companies doing marketing campaigns for International Women’s Day to get consumers’ attention and raise awareness of their brands by doing some good and Netflix is one of them. Netflix and UN Women have collaborated and launched a special collection of Netflix series, films and documentaries, which was called Because She Watched, on… Continue reading Are International Women’s Day Campaigns Really for Women? Or Not?
Channel 4 Facing Privatisation? A Chance or A Challenge?
It has been said that Channel 4 might be privatised in the near future, which would probably have a significant impact on the way that Channel 4 is operated and subsequently the content it produces. How will channel 4 possibly change? It is useful to apply the media economic approach that Lee and Jin discussed… Continue reading Channel 4 Facing Privatisation? A Chance or A Challenge?